PANTONE ® 17-3938 Very Peri: color of the year 2022

2022, January

Written by Lou Ancelin
The Pantone Color Institute studies and forecasts global seasonal colour trends, and selects the Pantone color of the year.  He also acts as a consultant to companies seeking to optimize the visual identity of their products and brand, by helping them to build their design strategy on the psychological and emotional potential of colors.

"As we move into a world of unprecedented change, the selection of PANTONE 17-3938 Very Peri brings a novel perspective and vision of the trusted and beloved blue color family of blues. Encompassing the qualities of the blues, yet at the same time possessing a violet-red undertone, Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression." Leatrice Eiseman, Executive Director of Pantone Color Institute.

Very Peri is the result of mixing together a blue 'Pervenche', a symbol of fidelity and constancy, with a touch of cheerful and invigorating red, an excellent boost to innovative capacity, which places the future in a new light... according to Pantone.

Very Peri is preparing to become the essential of design in 2022
It will be found in clothing and fashion accessories. Also on packaging and multimedia products. According to Pantone, Very Peri conveys a very positive message of trust and creativity. It’s an eye-catching color, so it’s perfect for many applications in graphic and multimedia design, as well as for the packaging industry.

We note a partnership with Microsoft, for the use of Very Peri colour in all Microsoft products. 

Pantone® 17-3938 Very Peri in interior design and decorating 
Very Peri injects a sense of playful freshness into home interiors, enlivening a space through unusual color combinations The hue lends itself to unpredictable or even futuristic color harmonies, while also blending perfectly with classic and neutral colors like white, gray, brown and black.

For the flooring, to be combined by touches with a neutral and rather dark carpeting, for an elegant finish, and why not, a ful-floor Very Peri velvet, available for order from our Personalized Development Service, for lavender fields lovers...

For the past 23 years, Pantone’s colour of the year has influenced product development and purchasing decisions in many sectors, including fashion, furniture, industrial design, product packaging and graphic design:
  • PANTONE 17-5104 Ultimate Grey et PANTONE 13-0647 Illuminating (2021)
  • PANTONE 19-4052 Bleu classique (2020)
  • PANTONE 16-1546 Corail vivant (2019)
  • PANTONE 18-3838 Ultra Violet (2018)
  • PANTONE 15-0343 Verdure (2017)
  • PANTONE 15-3919 Sérénité et PANTONE 13-1520 Quartz Rose (2016)
  • PANTONE 18-1438 Marsala (2015)
  • PANTONE 18-3224 Orchidée Radieuse (2014)
  • PANTONE 17-5641 Émeraude (2013)
  • PANTONE 17-1463 Tango mandarine (2012)
  • PANTONE 18-2120 Chèvrefeuille (2011)
  • PANTONE 15-5519 Turquoise (2010)
  • PANTONE 14-0848 Mimosa (2009)
  • PANTONE 18-3943 Bleu Iris (2008)
  • PANTONE 19-1557 Piment (2007)
  • PANTONE 13-1106 Dollar de sable (2006)
  • PANTONE 15-5217 Bleu Turquoise (2005)
  • PANTONE 17-1456 Tigerlily (2004)
  • PANTONE 14-4811 Aqua Sky (2003)
  • PANTONE 19-1664 Vrai rouge (2002)
  • PANTONE 17-2031 Rose Fuchsia (2001)
  • PANTONE 15-4020 Céruléen (2000)

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