JBR Ramada Hotel&Suites focuses on elegance with TecSOM

2021, December
Regarding contract flooring, product technical performance is essential. Beyond aesthetics, we expect professional carpeting to keep its commitments, particularly over the long term. Ramada Hotel&Suites made the right choice by selecting two TecSOM ranges for the remodelling of Jumeirah Beach Residence establisment.

Jumeirah is a residential area in Dubai stretching along the coast of the Persian Gulf, south of the city’s historic district, which gathers private housing developments and high-rise hotel infrastructure. 

Located on The Walk-JBR, Dubai’s busiest shopping and dining promenade, Ramada Hotel & Suites is an elegant traditional-style building, strategically located within easy access to all of Dubai’s attractions and business districts. It is an ideal place for a cosmopolitan clientele of holidaymakers and business travelers.

The hotel has 188 spacious rooms and apartments, offering a high level of comfort and technological modernity. It also has a restaurant, a spa area, an outdoor swimming pool, a hammam, a hairdressing salon, a business centre as well as a picnic area and a garden. It is a 4-minute walk from Jumeirah Beach.


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A vivid elegance
For the main entrance hall and the elevator area, Ramada Hotel&Suites management has chosen to design an interesting graphic composition playing with the contrasts, using PRIMA GRADUAL (018) and SUPREME (086 and 037) loop pile tuft collections. The two shades of plain grey, rather classic, selected for the waiting areas, really exalt the sparkling freshness of the finely degraded pattern of PRIMA GRADUAL, placed as a central element in the transit areas (monolithic laying). 

A dynamic and vivid elegance which is totally in line with the values of the hotel.

What about performance?
PRIMA GRADUAL range is a reliable U3P3-certified product offering a 25 dB acoustic comfort. Colour fastness is guaranteed by the exclusive use of solution dyed yarns .

SUPRÊME range is an ultra-resistant U3sP3 textile flooring, specially designed for heavy-traffic areas, with a 24 dB sound insulation.

Both collections reach the targets of environmental certification bodies and are guaranteed 10 years.

Tile format allows a quick handling and installation, which causes little inconvenience to the customers. Damaged tiles are easy to substitute.

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The project was carried out thanks to our partner Messara Trading for TecSOM Middle East.
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